Market-led strategic change : a guide to transforming the process of going to market / Nigel F. Piercy.
Material type:
TextPublication details: Oxford : Butterworth-Heinemann, 2002.Edition: 3rd edDescription: xvi, 762p. : ill. ; 24 cmISBN: - 9780750652254:
- 075065225X
- 658.8
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| General Lending | Carlow Campus Library General Lending | 658.8 (Browse shelf(Opens below)) | 1 | Available | 53688 | |
| General Lending | Carlow Campus Library General Lending | 658.8 (Browse shelf(Opens below)) | 1 | Available | 53689 |
Published in association with the Chartered Institute of Marketing.
Previous ed.: 1997.
Includes index.
Includes bibliographical references and index.
42.11