Strategic marketing management : planning, implementation and control / Richard M.S. Wilson and Colin Gilligan.
Material type:
TextPublication details: Amsterdam ; London : Elsevier Butterworth-Heinemann, 2005.Edition: 3rd edDescription: xii, 867 p. : ill. ; 28 cmISBN: - 9780750659383:
- 0750659386
- 658.802
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| General Lending | Carlow Campus Library General Lending | 658.802 (Browse shelf(Opens below)) | 1 | Available | 53822 | |
| General Lending | Carlow Campus Library General Lending | 658.802 (Browse shelf(Opens below)) | 1 | Available | 53823 |
Previous ed.: 1997.
Item #53823 rebound as cased.
Includes bibliographical references (p. 813-851) and index.
39.95