Strategic marketing / David W. Cravens, Nigel F. Piercy.

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Material type: Text

TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, [Mass.] ; London : McGraw-Hill/Irwin, c2006.Edition: 8th edDescription: xvii, 726 p. : ill. ; 26 cmISBN:

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode
General Lending	Carlow Campus Library General Lending	658.802 (Browse shelf(Opens below))	1	Available		53807
General Lending	Carlow Campus Library General Lending	658.802 (Browse shelf(Opens below))	1	Checked out	29/05/2019	53808

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CW_IAA

Various multi-media instructional materials are available to supplement the text.

Includes bibliographical references and indexes.

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