Driving top-line growth / Dominic Twose.

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Material type: Text

TextPublication details: Henley-on-Thames : World Advertising Research Center, 2005.Description: 48 p. : ill., ports. ; 30 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
General Lending	Carlow Campus Library General Lending	659.1 (Browse shelf(Opens below))	1	Available		53911

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Previous	659.1 Advertising /	659.1 Integrated marketing communications in advertising and promotion /	659.1 Advertising today /	659.1 Driving top-line growth /	659.1 The media handbook : a complete guide to advertising media selection, planning research, and buying /	659.1 Integrated advertising, promotion, and marketing communications /	659.1 Advertising culture /	Next

CW808

CW123

Includes bibliographical references (p. 46-48).

68.18