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The great marketing turnaround / Stan Rapp, Tom Collins.

By:

Rapp, Stan

Contributor(s):

Collins, Thomas L

Material type: Text

Text

TextPublication details: Prentice-Hall, c1990.Description: xii,336pISBN:

9780133655605 :
0133655601

Subject(s):

DDC classification:

658.8

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
General Lending	Carlow Campus Library Store - Ask Library Staff	658.8 (Browse shelf(Opens below))	1	Available		54177

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Previous	658.8 Promotional practice : advanced Certificate /	658.8 Winning marketing decisions that grow a business : how successful entrepreneurs do it /	658.8 Getting sales /	658.8 The great marketing turnaround /	658.8 Marketing in the era of accountability : identifying the marketing practices and metrics that truly increase profitability /	658.8002854678 Marketing strategies for the new economy /	658.8002854678 Directing Web traffic /	Next

Includes bibliographical references (p. 314-321) and index.

30.75

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