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Public relations : a practical guide to the basics / Philip Henslowe.

By: Material type: TextTextSeries: PR in practice seriesPublication details: London : Kogan Page, 2003.Edition: 2nd edDescription: viii, 152 p. : ill. ; 24 cmISBN:
  • 9780749440725:
  • 0749440724
Subject(s): DDC classification:
  • 659.2
Contents:
Communication and the roles of public relations -- External public relations sources -- Ethics and the law -- Working with suppliers -- Working with publishers -- Working with printers -- Working with photographers -- Working with designers -- Making videos -- Exhibitions and other events -- Promotions and functions -- Visits -- Sponsorship and educational activities -- Business writing -- Crisis management -- Working with the media -- External media support -- Planning and programming -- Assessment and evaluation
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Carlow Campus Library General Lending 659.2 (Browse shelf(Opens below)) 1 Available 54355

CW808

CW123

Includes bibliographical references (p. 107-108) and index.

Communication and the roles of public relations -- External public relations sources -- Ethics and the law -- Working with suppliers -- Working with publishers -- Working with printers -- Working with photographers -- Working with designers -- Making videos -- Exhibitions and other events -- Promotions and functions -- Visits -- Sponsorship and educational activities -- Business writing -- Crisis management -- Working with the media -- External media support -- Planning and programming -- Assessment and evaluation

25.23

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