Public relations : a practical guide to the basics / Philip Henslowe.
Material type: TextSeries: PR in practice seriesPublication details: London : Kogan Page, 2003.Edition: 2nd edDescription: viii, 152 p. : ill. ; 24 cmISBN:- 9780749440725:
- 0749440724
- 659.2
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Lending | Carlow Campus Library General Lending | 659.2 (Browse shelf(Opens below)) | 1 | Available | 54355 |
CW808
CW123
Includes bibliographical references (p. 107-108) and index.
Communication and the roles of public relations -- External public relations sources -- Ethics and the law -- Working with suppliers -- Working with publishers -- Working with printers -- Working with photographers -- Working with designers -- Making videos -- Exhibitions and other events -- Promotions and functions -- Visits -- Sponsorship and educational activities -- Business writing -- Crisis management -- Working with the media -- External media support -- Planning and programming -- Assessment and evaluation
25.23