Marketing in the era of accountability : identifying the marketing practices and metrics that truly increase profitability / Les Binet, Peter Field.

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Material type: Text

TextPublication details: Henley-on-Thames : World Advertising Research Center, 2007.Description: 128 p. : ill. ; 30 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
General Lending	Carlow Campus Library Store - Ask Library Staff	658.8 (Browse shelf(Opens below))	1	Available		55409

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CW808, CW838, CW906, CW908

Includes bibliographical references (p. 115-116) and index.

110.62