The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer.

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Material type: Text

TextPublication details: London : Kogan Page, 2008.Edition: 4th ed., New edDescription: xv, 560 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
General Lending	Carlow Campus Library General Lending	658.8343 (Browse shelf(Opens below))	1	Available		56495

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CW838, CW908, CW916

Includes bibliographical references (p. [531]-544) and index.

45.85