The marketing casebook : cases and concepts / Sally Dibb and Lyndon Simkin.
Material type:
TextPublication details: London ; New York : Routledge, 1994.Description: xi, 270 p. : ill. ; 24 cm. ; pbkISBN: - 0415089506
- 9780415089500
- 9780415089500:
- 658.8
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| General Lending | Carlow Campus Library General Lending | 658.8 (Browse shelf(Opens below)) | 1 | Available | 57165 |
Includes bibliographical references (p. [261]-263) and index.
[CASES] Harris Queensway -- Waterford Crystal -- Stepcan --Electrolux -- Stabburet -- Forte Hotels -- Lucas Aftermarket Operations -- Heineken -- Sketchley -- TGI Friday's -- Kodak Norge -- JCB -- ABN AMRO -- EuroDisney -- Chester Zoo.
15.00