Irish marketing review 1994 : issues, developments, research & practice in marketing / editor Aiden O'Driscoll.
Material type:
TextSeries: ARROW@DITPublication details: Dublin : Mercury Publications, 1994.Description: 160 p. : ill., 30cm ; pbkISSN: - 07097362
- 658.809417
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Reference | Carlow Campus Library Reference | 658.809417 (Browse shelf(Opens below)) | 1 | Not for loan | 25209 |
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Beyond world class manufacturing: Microsoft Ireland / B. Fynes & S. Ennis -- The senior market: opportunity or oxymoron? / D. Turley -- Marquis by Waterford: creating a new international brand / R. O'Donoghue -- Machiavellianism and sales performance / C. Shultz -- Customer exit: loyalty issues in retail banking / K. Stewart -- Espaná: an international tourist brand / S. Parkinson -- Couponing and couponing redemption: problems and perspectives / M. Lambkin -- The contribution of marketing to R&D decision making / J. Fisher -- Learning from the currency crisis of 1992 / J. Fahy -- European and national identity - whither the marketing services industry? / J. Fanning -- Corporate culture, identity and design: AIB Group / K. Bourke -- Winning service quality - the PROMPT approach / M. Quinn -- Fast Growth Firms ( FGFs) and marketing capability / R. Kinsella.
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