International marketing / Philip R. Cateora.

By:

Material type: Text

TextPublication details: Homewood, Ill. : Irwin, 1987.Edition: 6th edDescription: xvii, 839 p. : ill. ; 25 cmISBN:

Subject(s):

DDC classification:

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
General Lending	Carlow Campus Library Store - Ask Library Staff	658.848 (Browse shelf(Opens below))	1	Available		21759

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Previous	658.84 The transparent market : management challenges in the electronic age /	658.84 Business to business marketing : analysis & practice in a dynamic environment /	658.848 International marketing /	658.848 International marketing /	658.848 Marketing overseas /	658.848 International marketing /	658.848 International marketing /	Next

Includes index.

CW037, CW100, CW101, CW127

CW828

CW838

Bibliography: p. 801-805.

CW958

27.39