Web analytics 2.0 : the art of online accountability & science of customer centricity / Avinash Kaushik.
Material type:
TextPublication details: Hoboken, N.J. : Wiley, c2010.Description: xxv, 475 p. : ill., maps ; 24 cm. + 1 CD-ROM (4 3/4 in.) ; pbkISBN: - 9780470529393 (pbk.)
- 0470529393 (pbk.)
- 9780470529393:
- 025.04
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| General Lending | Wexford Campus Library Wexford General Lending | 025.04 (Browse shelf(Opens below)) | 1 | In transit from Carlow Campus Library to Wexford Campus Library since 15/05/2018 | 61255 |
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Includes index.
CW018
The bold new world of Web Analytics 2.0 -- The optimal strategy for choosing your web analytics soul mate -- The awesome world of Clickstream Analysis -- The awesome world of clickstream -- The key to glory -- Solving the "Why" Puzzle : Leveraging qualitative data -- Failing faster -- Competitive intelligence analysis -- Emerging analytics -- Optimal solutions for hidden web analytics traps -- Guiding principles for becoming an analysis ninja -- Advanced principles for becoming an analysis ninja -- The web analytics -- HiPPOs, Ninjas, and the Masses.
System requirements : PC running Microsoft Windows 98, 2000, NT4 (with SP4 or later), ME, XP, or Vista. Macintosh running Apple OS X or later. CD-ROM drive.
28.44