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Logo / Michael Evamy.

By: Material type: TextTextPublication details: London : Laurence King Pub. Ltd., 2007.Description: 352 p. : ill. (some col.) ; 25 cm. ; pbkISBN:
  • 185669528X
  • 9781856695282
  • 9781856695282:
Subject(s): DDC classification:
  • 741.6
Contents:
[Logotypes And Letters] -- Wordmarks and initials -- Just type -- Handwritten -- Joine up -- Linked characters -- Intertwined characters -- Combined characters -- What's in a word -- Telling characters -- Incomplete characters -- Cropped -- Reversals and rotations -- Symmetry and ambigrams -- Stacked -- Modular -- 3D -- Treated -- Illustrative -- Paths through type -- Decoraed -- Typographic elements -- Single letters a-z -- Numerical -- Ways of saying 'and' -- Punctuation marks -- Shields.
[Symbols] -- Abstract -- Squares -- Rectangles -- Triangles and polygons -- Circles and dots -- Ovals and ovoids -- Radiating -- Concentric -- Rotary -- Dotted patterns -- Horizontal stripes -- Vertical stripes -- Converging -- Arcs and swooshes -- Amorphous -- Representational -- Crosses -- Arrows -- Thought and speech -- Waves -- Woven -- Strands -- Light and sound -- Flames -- Globes -- Suns and stars -- Leaves -- Flowers -- Trees -- Landscape -- Natural produce -- Aquatic -- Winged insects -- Birds -- Wildlife -- Horses -- Cats and dogs -- Mythology -- Bodies -- Hands and feet -- Heads --Eyes and faces -- Hearts -- Crowns -- Paper -- Balls -- Everyday objects -- Houses -- Historic buildings and monuments -- Architecture -- Transport --Cornucopia.
[Families And Sequences]
Summary: From the Publisher: The logo bible, this book provides graphic designers with an indispensable reference source for contemporary logo design. More than 1300 logos are grouped according to their focal form, symbol, and graphic associations into 75 categories such as crosses, stars, crowns, animals, people, handwritten, illustrative type, etc. To emphasize the visual form of the logos, they are shown predominantly in black and white. By sorting a vast, international array of current logotypes ranging from those of small, design-led businesses to global brands the book offers design consultancies a ready resource to draw on in the research phase of identity projects. Logos are also indexed alphabetically by name of company/designer and by industrial sector, making it easy to piece together a picture of the state of the identity art in any client's marketplace.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Wexford Campus Library Wexford General Lending 741.6 (Browse shelf(Opens below)) 1 Checked out 02/11/2020 79238
General Lending Wexford Campus Library Wexford General Lending 741.6 (Browse shelf(Opens below)) 1 Checked out 27/08/2020 61252

Includes indexes.

CW038

CW088

[Logotypes And Letters] -- Wordmarks and initials -- Just type -- Handwritten -- Joine up -- Linked characters -- Intertwined characters -- Combined characters -- What's in a word -- Telling characters -- Incomplete characters -- Cropped -- Reversals and rotations -- Symmetry and ambigrams -- Stacked -- Modular -- 3D -- Treated -- Illustrative -- Paths through type -- Decoraed -- Typographic elements -- Single letters a-z -- Numerical -- Ways of saying 'and' -- Punctuation marks -- Shields.

[Symbols] -- Abstract -- Squares -- Rectangles -- Triangles and polygons -- Circles and dots -- Ovals and ovoids -- Radiating -- Concentric -- Rotary -- Dotted patterns -- Horizontal stripes -- Vertical stripes -- Converging -- Arcs and swooshes -- Amorphous -- Representational -- Crosses -- Arrows -- Thought and speech -- Waves -- Woven -- Strands -- Light and sound -- Flames -- Globes -- Suns and stars -- Leaves -- Flowers -- Trees -- Landscape -- Natural produce -- Aquatic -- Winged insects -- Birds -- Wildlife -- Horses -- Cats and dogs -- Mythology -- Bodies -- Hands and feet -- Heads --Eyes and faces -- Hearts -- Crowns -- Paper -- Balls -- Everyday objects -- Houses -- Historic buildings and monuments -- Architecture -- Transport --Cornucopia.

[Families And Sequences]

From the Publisher: The logo bible, this book provides graphic designers with an indispensable reference source for contemporary logo design. More than 1300 logos are grouped according to their focal form, symbol, and graphic associations into 75 categories such as crosses, stars, crowns, animals, people, handwritten, illustrative type, etc. To emphasize the visual form of the logos, they are shown predominantly in black and white. By sorting a vast, international array of current logotypes ranging from those of small, design-led businesses to global brands the book offers design consultancies a ready resource to draw on in the research phase of identity projects. Logos are also indexed alphabetically by name of company/designer and by industrial sector, making it easy to piece together a picture of the state of the identity art in any client's marketplace.

23.82

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