eMarketing eXcellence : planning and optimizing your digital marketing / Dave Chaffey and P.R. Smith.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780750689458
- 0750689455
- 9780750689458:
- 658.8002854678
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Lending | Carlow Campus Library General Lending | 658.8002854678 (Browse shelf(Opens below)) | 1 | Available | 78183 | |
General Lending | Wexford Campus Library Wexford General Lending | 658.8002854678 (Browse shelf(Opens below)) | 1 | Available | 61249 |
Previous ed.: 2005.
Published in association with the Chartered Institute of Marketing.
CW018, CW819
Includes bibliographical references and index.
Introduction to e-marketing -- ReMix -- E-models -- E-customers -- E-tools -- Site design -- Traffic building -- E-CRM -- E-business -- E-planning. Please note - each chapter includes: Introduction; Chapter Summary; References; Further Reading; Web Links; Self-test
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