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eMarketing eXcellence : planning and optimizing your digital marketing / Dave Chaffey and P.R. Smith.

By: Contributor(s): Material type: TextTextSeries: Emarketing essentialsPublication details: Amsterdam ; London : Butterworth-Heinemann, 2008.Edition: 3rd edDescription: xviii, 508 p. : ill. ; 25 cm. ; pbkISBN:
  • 9780750689458
  • 0750689455
  • 9780750689458:
Subject(s): DDC classification:
  • 658.8002854678
Online resources:
Contents:
Introduction to e-marketing -- ReMix -- E-models -- E-customers -- E-tools -- Site design -- Traffic building -- E-CRM -- E-business -- E-planning. Please note - each chapter includes: Introduction; Chapter Summary; References; Further Reading; Web Links; Self-test
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Carlow Campus Library General Lending 658.8002854678 (Browse shelf(Opens below)) 1 Available 78183
General Lending Wexford Campus Library Wexford General Lending 658.8002854678 (Browse shelf(Opens below)) 1 Available 61249

Previous ed.: 2005.

Published in association with the Chartered Institute of Marketing.

CW018, CW819

Includes bibliographical references and index.

Introduction to e-marketing -- ReMix -- E-models -- E-customers -- E-tools -- Site design -- Traffic building -- E-CRM -- E-business -- E-planning. Please note - each chapter includes: Introduction; Chapter Summary; References; Further Reading; Web Links; Self-test

28.44

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