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Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.

By: Contributor(s): Material type: TextTextPublication details: Harlow : Financial Times Prentice Hall, 2009.Edition: 5th edDescription: xxxi, 613 p. : ill. ; 27 cmISBN:
  • 9780273716860:
  • 0273716867
Subject(s): DDC classification:
  • 650.072
Online resources:
Contents:
The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Carlow Campus Library General Lending 650.072 (Browse shelf(Opens below)) 1 Checked out 27/08/2020 61507
General Lending Carlow Campus Library General Lending 650.072 (Browse shelf(Opens below)) 1 Available 61508
General Lending Carlow Campus Library General Lending 650.072 (Browse shelf(Opens below)) 1 Checked out 27/08/2020 61510
General Lending Wexford Campus Library Wexford General Lending 650.072 (Browse shelf(Opens below)) 0 Available 61837
General Lending Wexford Campus Library Wexford General Lending 650.072 (Browse shelf(Opens below)) 0 Available 61838

CW_IAA

CW018

Includes bibliographical references and index.

The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.

47.02

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