Principles and practice of marketing / David Jobber.
Material type:
TextPublication details: Maidenhead, Berkshire : McGraw-Hill Education, 2010.Edition: 6th edDescription: xxx, 946 p. : col ill. ; 27 cm. + pbkISBN: - 0077123301
- 9780077123307
- 9780077123307:
- 658.8
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| General Lending | Carlow Campus Library General Lending | 658.8 (Browse shelf(Opens below)) | 1 | Available | 64796 | |
| General Lending | Carlow Campus Library General Lending | 658.8 (Browse shelf(Opens below)) | 1 | Available | 64797 | |
| General Lending | Wexford Campus Library Wexford General Lending | 658.8 (Browse shelf(Opens below)) | 0 | Available | 61841 | |
| General Lending | Wexford Campus Library Wexford General Lending | 658.8 (Browse shelf(Opens below)) | 0 | Available | 61842 |
CW018
Includes bibliographical references and indexes.
Fundamentals of modern marketing thought -- Marketing analysis -- Marketing mix decisions -- Competition and marketing -- Marketing implementation and application.
55.80