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Women in public relations : how gender influences practice / Larissa A. Grunig, Elizabeth Lance Toth, Linda Childers Hon; foreword by Kathleen Larey Lewton.

By: Contributor(s): Material type: TextTextPublication details: [S.l.] : Routledge Taylor & Francis Group , 2008.Description: xxi, 424 p. ; ill. ; 23 cm. ; casedISBN:
  • 0805854932
  • 9780805854930
Subject(s): DDC classification:
  • 659.2
Contents:
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Carlow Campus Library General Lending 659.2 (Browse shelf(Opens below)) 1 Available 61640

CW808

Includes bibliographical references and index.

The purpose of this book -- Understanding the issues -- Parallels with women in diverse fields -- Women in management and entrepreneurship -- The promise of diversity for public relations -- African Americans, Asian Americans, and Hispanic Americans in U.S. public relations -- Credibility, encroachment, power, and sublimation -- The gender gap in public relations salaries -- Public relations roles -- The glass ceiling -- Explaining gender inequity in the work place -- Liberal feminist strategies for women's advancement -- Feminist strategies with radical intent -- Final thoughts.

41.80

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