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Principles of services marketing / Adrian Palmer.

By: Material type: TextTextPublication details: London : McGraw-Hill, c2008.Edition: 5th edDescription: xviii, 606 p. : ill. ; 25 cmISBN:
  • 9780077116279:
  • 0077116275 (pbk.)
Subject(s): DDC classification:
  • 658.8
LOC classification:
  • .P3242 2008
Online resources:
Contents:
What is services marketing? -- Growth and the development of service brands -- The service encounter -- Service productivity and the internet -- Making services accessible to consumers -- Understanding services buying behaviour -- Relationships, partnerships and networks -- Innovation and new service development -- Service quality -- The marketing impacts of services employees -- The pricing of services -- Managing demand and capacity -- Managing communications -- International services marketing
Summary: Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Carlow Campus Library General Lending 658.8 (Browse shelf(Opens below)) 1 Available 64208
General Lending Carlow Campus Library General Lending 658.8 (Browse shelf(Opens below)) 1 Available 60944
General Lending Wexford Campus Library Wexford General Lending 658.8 (Browse shelf(Opens below)) 0 Available 62416
General Lending Wexford Campus Library Wexford General Lending 658.8 (Browse shelf(Opens below)) 1 Checked out 27/08/2020 77394
General Lending Wexford Campus Library Wexford General Lending 658.8 (Browse shelf(Opens below)) 1 Available 78247
General Lending Wexford Campus Library Wexford General Lending 658.8 (Browse shelf(Opens below)) 1 Available 77606
General Lending Wexford Campus Library Wexford General Lending 658.8 (Browse shelf(Opens below)) 1 Available 65815
General Lending Wexford Campus Library Wexford General Lending 658.8 (Browse shelf(Opens below)) 1 Checked out 27/08/2020 63491
General Lending Wicklow Campus Library Wicklow County Campus Lending 658.8 (Browse shelf(Opens below)) 0 Available 63153
General Lending Wicklow Campus Library Wicklow County Campus Lending 658.8 (Browse shelf(Opens below)) 0 Available 63154
General Lending Wicklow Campus Library Wicklow County Campus Lending 658.8 (Browse shelf(Opens below)) 0 Available 63155

CW018

Previous ed.: 2005.

Includes bibliographical references and index.

What is services marketing? -- Growth and the development of service brands -- The service encounter -- Service productivity and the internet -- Making services accessible to consumers -- Understanding services buying behaviour -- Relationships, partnerships and networks -- Innovation and new service development -- Service quality -- The marketing impacts of services employees -- The pricing of services -- Managing demand and capacity -- Managing communications -- International services marketing

Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing.

48.37

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