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Sponsorship works : the essential casebook for brands and rights holders / [editor: Luke Upton]

Contributor(s): Material type: TextTextPublication details: London : SportBusiness group, 2010.Edition: [6th ed.]Description: 175 p. : ill. ; 22 cm. ; pbkSubject(s): DDC classification:
  • 659.19796
Online resources:
Contents:
Guinness Premiership -- Coca-Cola and Destapados -- Team Astana and LIVESTRONG Global Cancer Campaign -- Lloyds TSB Local Heroes -- The Co-operative and England Netball -- Panasonic and Toyota F1 -- Mazda and North Melbourne Football Club -- Betfair and the Ashes -- Castle Lager and the Lions Tour 2009 -- Hilton Hotels and Lewis Hamilton -- Aegon and the Lawn Tennis Association -- T-Mobile and Youth -- San Remo and Australia Netball -- Evian and Wimbledon -- Extreme Sailing Series Europe -- Visit Malta and Sheffield United -- MTN8 and MTN Football -- HSBC Women’s Champions 2009 -- Brains and Welsh Rugby Union -- Barclays ATP World Tour Finals -"Text & Win to Meet the Champion” -- Bacardi Limited and Champions Drink Responsibly.
Summary: Now in its 6th edition, Sponsorship Works brings you over 20 brand new case studies from sports marketing around the world and across different sports. Each case study contains details of the strategy behind the sponsorship, what the brand set out to achieve and why the property was chosen. It provides an anatomy of the deal and focuses particularly on how it was activated.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Carlow Campus Library General Lending 659.19796 (Browse shelf(Opens below)) 1 Available 63447

CW838

CW907

CW927

Guinness Premiership -- Coca-Cola and Destapados -- Team Astana and LIVESTRONG Global Cancer Campaign -- Lloyds TSB Local Heroes -- The Co-operative and England Netball -- Panasonic and Toyota F1 -- Mazda and North Melbourne Football Club -- Betfair and the Ashes -- Castle Lager and the Lions Tour 2009 -- Hilton Hotels and Lewis Hamilton -- Aegon and the Lawn Tennis Association -- T-Mobile and Youth -- San Remo and Australia Netball -- Evian and Wimbledon -- Extreme Sailing Series Europe -- Visit Malta and Sheffield United -- MTN8 and MTN Football -- HSBC Women’s Champions 2009 -- Brains and Welsh Rugby Union -- Barclays ATP World Tour Finals -"Text & Win to Meet the Champion” -- Bacardi Limited and Champions Drink Responsibly.

Now in its 6th edition, Sponsorship Works brings you over 20 brand new case studies from sports marketing around the world and across different sports. Each case study contains details of the strategy behind the sponsorship, what the brand set out to achieve and why the property was chosen. It provides an anatomy of the deal and focuses particularly on how it was activated.

199.00

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