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Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim.
Material type:
TextPublication details: Oxford ; New York : Oxford University Press, 2010.Edition: 2nd edDescription: xxvi, 585 p. : col. ill. ; 25 cm. ; pbkISBN: - 9780199556601
- 0199556601
- 9780199556601:
- 658.8101
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| General Lending | Carlow Campus Library General Lending | 658.8101 (Browse shelf(Opens below)) | 1 | Available | 63109 |
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| 658.8101 Strategic market management. | 658.8101 Strategic market management. | 658.8101 Strategic market management. | 658.8101 Strategic marketing : creating competitive advantage / | 658.8101 Strategic market management : global perspectives / | 658.8101 Strategic market management : global perspectives / | 658.8101 Strategic marketing management / |
Includes bibliographical references and index.
40.57