Strategic management in action / Mary Coulter.
Material type: TextPublication details: Boston : Prentice Hall, c2010.Edition: 5th edDescription: xix, 311 p. : ill. ; 26 cm. ; pbkISBN:- 9780136078289
- 0136078281
- 9780137042869 (Inter. ed.)
- 0137042868 (Inter. ed.)
- 658.4012
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Lending | Carlow Campus Library General Lending | 658.4012 (Browse shelf(Opens below)) | 1 | Available | 63107 |
Includes bibliographical references and index.
Introducing the concepts -- The context of managing strategically -- Assessing opportunities and threats : doing an external analysis -- Assessing strengths and weaknesses : doing an internal analysis -- Functional strategies -- Competitive strategies -- Corporate strategies -- Special topics : international strategies and strategies for entrepreneurial ventures and not-for-profits.
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