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Strategic management in action / Mary Coulter.

By: Material type: TextTextPublication details: Boston : Prentice Hall, c2010.Edition: 5th edDescription: xix, 311 p. : ill. ; 26 cm. ; pbkISBN:
  • 9780136078289
  • 0136078281
  • 9780137042869 (Inter. ed.)
  • 0137042868 (Inter. ed.)
Subject(s): DDC classification:
  • 658.4012
Online resources:
Contents:
Introducing the concepts -- The context of managing strategically -- Assessing opportunities and threats : doing an external analysis -- Assessing strengths and weaknesses : doing an internal analysis -- Functional strategies -- Competitive strategies -- Corporate strategies -- Special topics : international strategies and strategies for entrepreneurial ventures and not-for-profits.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Carlow Campus Library General Lending 658.4012 (Browse shelf(Opens below)) 1 Available 63107

Includes bibliographical references and index.

Introducing the concepts -- The context of managing strategically -- Assessing opportunities and threats : doing an external analysis -- Assessing strengths and weaknesses : doing an internal analysis -- Functional strategies -- Competitive strategies -- Corporate strategies -- Special topics : international strategies and strategies for entrepreneurial ventures and not-for-profits.

38.44

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