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Marketing management : analysis, planning, implementation, and control / Philip Kotler.
Material type:
TextPublication details: Englewood Cliffs, N.J. : Prentice Hall, c1994.Edition: 8th edDescription: xxix, 801 p. : ill. (some col.), col. map ; 27 cm. ; pbkISBN: - 0137228511
- 9780137228515
- 0130980056 (pbk.)
- 9780130980052 (pbk.)
- 9780137228515 :
- 658.8
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| General Lending | Wexford Campus Library Wexford General Lending | 658.8 (Browse shelf(Opens below)) | 1 | Available | 64168 |
Includes bibliographical references and indexes.
20.00