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Advanced methods for conducting online behavioral research / edited by Samuel D. Gosling, John A. Johnson.

Contributor(s): Material type: TextTextPublication details: Washington, D.C. : American Psychological Association, c2010.Edition: 1st edDescription: vii, 286 p. : ill. ; 27 cmISBN:
  • 9781433806957:
  • 9781433806957 (print ed.)
  • 1433806959 (print ed.)
Other title:
  • Online behavioral research
Subject(s): Additional physical formats: OriginalDDC classification:
  • 150.2854678
LOC classification:
  • A38 2010
Online resources: Also issued in print.
Contents:
Getting started -- How to use this book / John A. Johnson, Samuel D. Gosling -- An overview of major techniques of Web-based research / Michael H. Birnbaum -- Considerations when designing Web pages -- Design and formatting in Internet-based research / Ulf-Dietrich Reips -- Using graphics, photographs, and dynamic media / John H. Krantz, John E. Williams -- Drag & drop : a flexible method for moving objects, implementing rankings, and a wide range of other applications / Wolfgang Neubarth -- Studying Internet behavior -- Collecting data from social networking Web sites and blogs / Elizabeth Mazur -- Using automated "field notes" to observe the behavior of online subjects / Sonja Utz -- Automatic text analysis / Matthias R. Mehl, Alastair J. Gill -- Transporting traditional methodologies to the Web -- Internet-based ability testing / Ulrich Schroeders, Oliver Wilhelm, Stefan Schipolowski -- Web-based self-report personality scales / John A. Johnson -- Online collection of informant reporters / Simine Vazire -- Conducting online surveys / Trace L. Tuten -- Conducting true experiments on the Web / Ulf-Dietrich Reips, John H. Krantz -- Cross-cutting issues -- Using lotteries, loyalty points, and other incentives to increase participant response and completion / Anja S. Göritz -- Security and data protection : collection, storage, and feedback in Internet research / Olaf Thiele, Lars Kaczmirek -- Ethical issues in psychological research on the Internet / Tom Buchanan, John E. Williams.
Summary: "The Internet is revolutionizing the way psychologists conduct behavioral research. Studies conducted online are not only less error prone and labor intensive but also rapidly reach large numbers of diverse participants at a fraction of the cost of traditional methods. In addition to improving the efficiency and accuracy of data collection, online studies provide automatic data storage and deliver immediate personalized feedback to research participants-- a major incentive that can exponentially expand participant pools. Furthermore, behavioral researchers can also track data on online behavioral phenomena, including Instant Messaging (IM), social networking, and other social media. This book goes beyond the basics to teach readers advanced methods for conducting behavioral research on the Internet. Short chapters offer practical advice by leading experts in key domains of Internet research. Readers are shown, step by step, how to conduct online experiments, surveys, and ability testing, use advanced graphic tools such as drag-and-drop objects, apply automatic text analysis tools, check the validity of protocols, automate the storage and analysis of data, record "field notes" on the behavior of online subjects and chatroom or blogging communities, and much more. Chapters also address critical issues such as data security, ethics, participant recruitment, and how to ensure the completion of tests or questionnaires. This volume also features a companion Web site with additional resources, links, scripts, and instructions to further assist readers with their online research. This book is designed for researchers and advanced graduate students in the behavioral sciences seeking greater technical detail about emerging research methods. Readers will be well equipped to implement and integrate these exciting new methods into their own Internet-based behavioral research effectively, securely, and responsibly"--Publicity materials. (PsycINFO Database Record (c) 2010 APA, all rights reserved).
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APA ebook

IT Carlow ebook

Includes bibliographical references and index.

Getting started -- How to use this book / John A. Johnson, Samuel D. Gosling -- An overview of major techniques of Web-based research / Michael H. Birnbaum -- Considerations when designing Web pages -- Design and formatting in Internet-based research / Ulf-Dietrich Reips -- Using graphics, photographs, and dynamic media / John H. Krantz, John E. Williams -- Drag & drop : a flexible method for moving objects, implementing rankings, and a wide range of other applications / Wolfgang Neubarth -- Studying Internet behavior -- Collecting data from social networking Web sites and blogs / Elizabeth Mazur -- Using automated "field notes" to observe the behavior of online subjects / Sonja Utz -- Automatic text analysis / Matthias R. Mehl, Alastair J. Gill -- Transporting traditional methodologies to the Web -- Internet-based ability testing / Ulrich Schroeders, Oliver Wilhelm, Stefan Schipolowski -- Web-based self-report personality scales / John A. Johnson -- Online collection of informant reporters / Simine Vazire -- Conducting online surveys / Trace L. Tuten -- Conducting true experiments on the Web / Ulf-Dietrich Reips, John H. Krantz -- Cross-cutting issues -- Using lotteries, loyalty points, and other incentives to increase participant response and completion / Anja S. Göritz -- Security and data protection : collection, storage, and feedback in Internet research / Olaf Thiele, Lars Kaczmirek -- Ethical issues in psychological research on the Internet / Tom Buchanan, John E. Williams.

"The Internet is revolutionizing the way psychologists conduct behavioral research. Studies conducted online are not only less error prone and labor intensive but also rapidly reach large numbers of diverse participants at a fraction of the cost of traditional methods. In addition to improving the efficiency and accuracy of data collection, online studies provide automatic data storage and deliver immediate personalized feedback to research participants-- a major incentive that can exponentially expand participant pools. Furthermore, behavioral researchers can also track data on online behavioral phenomena, including Instant Messaging (IM), social networking, and other social media. This book goes beyond the basics to teach readers advanced methods for conducting behavioral research on the Internet. Short chapters offer practical advice by leading experts in key domains of Internet research. Readers are shown, step by step, how to conduct online experiments, surveys, and ability testing, use advanced graphic tools such as drag-and-drop objects, apply automatic text analysis tools, check the validity of protocols, automate the storage and analysis of data, record "field notes" on the behavior of online subjects and chatroom or blogging communities, and much more. Chapters also address critical issues such as data security, ethics, participant recruitment, and how to ensure the completion of tests or questionnaires. This volume also features a companion Web site with additional resources, links, scripts, and instructions to further assist readers with their online research. This book is designed for researchers and advanced graduate students in the behavioral sciences seeking greater technical detail about emerging research methods. Readers will be well equipped to implement and integrate these exciting new methods into their own Internet-based behavioral research effectively, securely, and responsibly"--Publicity materials. (PsycINFO Database Record (c) 2010 APA, all rights reserved).

Also issued in print.

Electronic reproduction. Washington, D.C. American Psychological Association 2010 Available via World Wide Web Access limited by licensing agreement s2010 dcunns

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