International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham.

By:

Cateora, Philip R

Contributor(s):

Material type: Text

TextPublication details: Boston : McGraw-Hill Irwin, c2009.Edition: 14th edDescription: xxxi, 711 p. : ill. (chiefly col.), maps ; 29 cm. ; casedISBN:

9780073380988
0073380989
9780071288385 (pbk.)
0071288384 (pbk.)

Subject(s):

DDC classification:

658.848

Online resources:

Holdings ( 2 )
Title notes ( 4 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
General Lending	Carlow Campus Library General Lending	658.848 (Browse shelf(Opens below))	1	Available		65146
General Lending	Carlow Campus Library General Lending	658.848 (Browse shelf(Opens below))	1	Available		65147

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Previous	658.848 Global marketing : foreign entry, local marketing & global management /	658.848 Global marketing /	658.848 International marketing /	658.848 International marketing /	658.848 Cases in global marketing strategies /	658.848 International marketing strategy : analysis, development and implementation /	658.848 International marketing strategy : analysis, development and implementation /	Next

CW828, CW838

Includes bibliographical references and indexes.

CW958

45.99

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