Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens.
Material type:
TextPublication details: New York : McGraw-Hill Higher Education, c2011.Edition: 13th edDescription: xl, 774 p. : ill. (chiefly col.), col. maps ; 28 cm. ; pbkISBN: - 9780071220606
- 0071220607
- 9780071220606:
- 659.1
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| General Lending | Carlow Campus Library General Lending | 659.1 (Browse shelf(Opens below)) | 1 | Available | 65126 |
"International student edition" --cover.
Previous ed.: 2009.
Includes bibliographical references and index.
55.68