Public relations strategy / Sandra Oliver.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 074945640X
- 9780749456405
- 9780749456405:
- 659.2
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Lending | Carlow Campus Library General Lending | 659.2 (Browse shelf(Opens below)) | 1 | Available | 64974 |
Published in association with the Chartered Institute of Public Relations.
CW808
Includes bibliographical references (p. 171-180) and index.
Not 'just' public relations: PR strategy in a management context -- PR's place on the board: a core governance role -- Reputation management: a celebrity-driven society -- Internal communication and PR: employees as ambassadors -- Beyond 'customer is king': sales and marketing promotion -- Media relations: a borderless world view -- Research methods" measures and motives -- The ethical dimension: a moral imperative.
20.43