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Public relations strategy / Sandra Oliver.

By: Contributor(s): Material type: TextTextSeries: Publication details: London ; Philadelphia : Kogan Page/CIPR, 2010.Edition: 3rd edDescription: xvi, 188 p. : ill. ; 24 cm. ; pbkISBN:
  • 074945640X
  • 9780749456405
  • 9780749456405:
Subject(s): DDC classification:
  • 659.2
Contents:
Not 'just' public relations: PR strategy in a management context -- PR's place on the board: a core governance role -- Reputation management: a celebrity-driven society -- Internal communication and PR: employees as ambassadors -- Beyond 'customer is king': sales and marketing promotion -- Media relations: a borderless world view -- Research methods" measures and motives -- The ethical dimension: a moral imperative.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Carlow Campus Library General Lending 659.2 (Browse shelf(Opens below)) 1 Available 64974

Published in association with the Chartered Institute of Public Relations.

CW808

Includes bibliographical references (p. 171-180) and index.

Not 'just' public relations: PR strategy in a management context -- PR's place on the board: a core governance role -- Reputation management: a celebrity-driven society -- Internal communication and PR: employees as ambassadors -- Beyond 'customer is king': sales and marketing promotion -- Media relations: a borderless world view -- Research methods" measures and motives -- The ethical dimension: a moral imperative.

20.43

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