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Integrated marketing communications in advertising and promotion / Terence A. Shimp.
Material type:
TextPublication details: United States ; United Kingdom : South-Western/Cengage Learning, c2010.Edition: 8th ed., International edDescription: xx, 668 p. : col. ill. ; 28 cmISBN: - 9780324665314:
- 0324665318
- 659.1
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| General Lending | Carlow Campus Library General Lending | 659.1 (Browse shelf(Opens below)) | 1 | Available | 65361 |
Includes index.
Previous ed.: Thomson South-Western, 2007.
58.69