Design management : using design to build brand value and corporate innovation / Brigitte Borja de Mozota.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9781581152838:
- 1581152833
- 745.2
- .B56 2003
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Lending | Carlow Campus Library General Lending | 745.2 (Browse shelf(Opens below)) | 1 | Available | 65089 |
CW707, CW728
Includes bibliographical references and index.
Providing a synthesis of practical blueprint and theoretical field guide to managing design, this comprehensive reference shows how the various disciplines of design - product, packaging, graphic and environmental - create value and contribute to company performance.
24.95