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Design management : using design to build brand value and corporate innovation / Brigitte Borja de Mozota.

By: Contributor(s): Material type: TextTextPublication details: New York : Allworth / Design Management Institute ; [Garsington : Windsor, distributor], c2003.Description: vi, 281 p. : ill. ; 23 cmISBN:
  • 9781581152838:
  • 1581152833
Subject(s): DDC classification:
  • 745.2
LOC classification:
  • .B56 2003
Online resources: Summary: Providing a synthesis of practical blueprint and theoretical field guide to managing design, this comprehensive reference shows how the various disciplines of design - product, packaging, graphic and environmental - create value and contribute to company performance.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Carlow Campus Library General Lending 745.2 (Browse shelf(Opens below)) 1 Available 65089

CW707, CW728

Includes bibliographical references and index.

Providing a synthesis of practical blueprint and theoretical field guide to managing design, this comprehensive reference shows how the various disciplines of design - product, packaging, graphic and environmental - create value and contribute to company performance.

24.95

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