Principles of marketing / Philip Kotler, Gary Armstrong.
Material type:
TextPublication details: Boston : Pearson Prentice Hall, 2012.Edition: 14th ed., Global edDescription: 637, [98] p. : col. ill. ; 29 cmISBN: - 9780273752431
- 027375243X
- 0273752502
- 658.8
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| General Lending | Carlow Campus Library General Lending | 658.8 (Browse shelf(Opens below)) | 1 | Checked out | 27/08/2020 | 65442 |
| General Lending | Carlow Campus Library General Lending | 658.8 (Browse shelf(Opens below)) | 1 | Available | 65443 | |
| General Lending | Carlow Campus Library General Lending | 658.8 (Browse shelf(Opens below)) | 1 | Available | 65444 |
CW_IAA
CW707, CW738, CW818, CW906, CW916
Includes bibliographical references and index.
Defining marketing and the marketing process -- Understanding the marketplace and consumers -- Designing a customer-driven strategy and mix -- Extending marketing.
46.99