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Cases in marketing management and strategy : Volume 3 / edited by Gerry Mortimer.

Contributor(s): Material type: TextTextPublication details: Dublin : Marketing Institute, 2000.Description: xiv, 182 p. ; ill. ; 24 cm. ; pbkISBN:
  • 0952907658
Subject(s): DDC classification:
  • 658.8
Contents:
Betting on bananas / Don O'Sullivan -- Mitsubihi Ireland: the launch of Black Diamond / John Fahy -- Who cares wins: the students' 10k walk for the Chernobyl Children's Project / Joe McGrath -- Newbridge Silverware / Donal Rogan -- Glenisk: a growth strategy for an organic food company / Patricia Medcalf and Ethna O'Connor -- Galway Bay Health Farm - Spa and Relaxation Centre / Barra O Cinneide and Ann M. Torres -- Container Plastics Limited / Kate Stewart -- Telecom Eireann Flotaton 1999 / Barry McIntyre -- Focusing on logistics to improve customer service - the case of transnational optical / Mary Wilcox -- Kylemore Abbey: a branding challenge / Ann M. Torres -- Iontas. Com: marketing a software product / Gerry Mortimer -- Forest Produce Limited / Gerry Mortimer -- Forest Produce Limited / Gerry Mortimer -- Stuart Crystal / Gerry Mortimer.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Carlow Campus Library General Lending 658.8 (Browse shelf(Opens below)) 1 Available 64270

Betting on bananas / Don O'Sullivan -- Mitsubihi Ireland: the launch of Black Diamond / John Fahy -- Who cares wins: the students' 10k walk for the Chernobyl Children's Project / Joe McGrath -- Newbridge Silverware / Donal Rogan -- Glenisk: a growth strategy for an organic food company / Patricia Medcalf and Ethna O'Connor -- Galway Bay Health Farm - Spa and Relaxation Centre / Barra O Cinneide and Ann M. Torres -- Container Plastics Limited / Kate Stewart -- Telecom Eireann Flotaton 1999 / Barry McIntyre -- Focusing on logistics to improve customer service - the case of transnational optical / Mary Wilcox -- Kylemore Abbey: a branding challenge / Ann M. Torres -- Iontas. Com: marketing a software product / Gerry Mortimer -- Forest Produce Limited / Gerry Mortimer -- Forest Produce Limited / Gerry Mortimer -- Stuart Crystal / Gerry Mortimer.

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