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Cases in global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey.

By:

Jeannet, Jean-Pierre

Contributor(s):

Hennessey, Hubert D

Material type: Text

Text

TextPublication details: Boston : Houghton Mifflin, c2001.Edition: 5th edDescription: 1 v. (various pagings) : ill. ; 24 cm. ; pbkISBN:

061807192X
9780618071920

Subject(s):

Export marketing -- Management -- Case studies

DDC classification:

658.848

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
General Lending	Carlow Campus Library General Lending	658.848 (Browse shelf(Opens below))	1	Available		62475

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"This casebook has been designed to accompany Global Marketing Strategies, Fifth Edition"--Pref.

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