Media writing : a practical introduction / Craig Batty and Sandra Cain.
Material type: TextPublication details: Basingstoke : Palgrave Macmillan, 2010.Description: vi, 290 p. ; 22 cmISBN:- 9780230218765:
- 0230218768
- 808.027
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CW808
Includes bibliographical references and index.
Introduction: What is media writing? -- Print journalism: newspapers -- Print journalism: magazines -- Broadcast journalism -- Public relations and media relations -- Copywriting and advertising -- Screenwriting: fiction -- Screenwriting: fact -- Conclusion: Media writing and digital technology.
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