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Business research methods / Alan Bryman, Emma Bell.

By: Contributor(s): Material type: TextTextPublication details: Cambridge ; New York, NY : Oxford University Press, c2011.Edition: 3rd edDescription: xxxvii, 765 p. : col. ill. ; 27 cm. ; pbkISBN:
  • 0199583404
  • 9780199583409
  • 9780199583409:
Subject(s): DDC classification:
  • 650.072
Contents:
[Part One] Business research strategies -- Research designs -- Planning a research project and formulating research questions -- Getting Started: Reviewing the literature and formulating research questions -- Ethics and politics in business research.
[Part Two] The nature of quantitative research -- Sampling -- Structured interviewing -- Self completion questionnaires -- Asking questions -- Structured observation -- Content analysis -- Secondary analysis and official statistics -- Quantitative data analysis -- Using SPSS for Windows.
[Part Three] The nature of qualitative research -- Ethnography and participant observation -- Interviewing in qualitative research -- Focus groups -- Language in qualitative research -- Documents as sources of data -- Qualitative data analysis --Computer-assisted qualitative data analysis: Using NVivo V7.
[Part Four] Breaking down the quantitative/qualitative divide -- Mixed methods research: combining quantitative and qualitative research -- E-research: using the Internet as object and method of data collection -- Writing up business research.
Summary: An adaptation of 'Social Research Methods' by Alan Bryman, this volume provides a comprehensive introduction to the area of business research methods. It gives students an assessment of the contexts within which different methods may be used and how they should be implemented.
List(s) this item appears in: MSc IT Management
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Carlow Campus Library General Lending 650.072 (Browse shelf(Opens below)) 1 Checked out 27/08/2020 66711
General Lending Carlow Campus Library General Lending 650.072 (Browse shelf(Opens below)) 1 Available 66712
General Lending Carlow Campus Library General Lending 650.072 (Browse shelf(Opens below)) 1 Checked out Not For Loan 09/08/2013 66713
General Lending Carlow Campus Library General Lending 650.072 (Browse shelf(Opens below)) 1 Available 66714
General Lending Wexford Campus Library Wexford General Lending 650.072 (Browse shelf(Opens below)) 0 Checked out 27/08/2020 66858
General Lending Wexford Campus Library Wexford General Lending 650.072 (Browse shelf(Opens below)) 0 Available 66859
General Lending Wicklow Campus Library Wicklow County Campus Lending 650.072 (Browse shelf(Opens below)) 1 Checked out 27/08/2020 66670
General Lending Wicklow Campus Library Wicklow County Campus Lending 650.072 (Browse shelf(Opens below)) 1 Checked out 04/03/2020 66671

CW229

CW_IAA

CW_KRITM_M

Includes bibliographical references (p. [721]-744) and indexes.

[Part One] Business research strategies -- Research designs -- Planning a research project and formulating research questions -- Getting Started: Reviewing the literature and formulating research questions -- Ethics and politics in business research.

[Part Two] The nature of quantitative research -- Sampling -- Structured interviewing -- Self completion questionnaires -- Asking questions -- Structured observation -- Content analysis -- Secondary analysis and official statistics -- Quantitative data analysis -- Using SPSS for Windows.

[Part Three] The nature of qualitative research -- Ethnography and participant observation -- Interviewing in qualitative research -- Focus groups -- Language in qualitative research -- Documents as sources of data -- Qualitative data analysis --Computer-assisted qualitative data analysis: Using NVivo V7.

[Part Four] Breaking down the quantitative/qualitative divide -- Mixed methods research: combining quantitative and qualitative research -- E-research: using the Internet as object and method of data collection -- Writing up business research.

An adaptation of 'Social Research Methods' by Alan Bryman, this volume provides a comprehensive introduction to the area of business research methods. It gives students an assessment of the contexts within which different methods may be used and how they should be implemented.

45.55

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