Business research methods / Alan Bryman, Emma Bell.
Material type: TextPublication details: Cambridge ; New York, NY : Oxford University Press, c2011.Edition: 3rd edDescription: xxxvii, 765 p. : col. ill. ; 27 cm. ; pbkISBN:- 0199583404
- 9780199583409
- 9780199583409:
- 650.072
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CW229
CW_IAA
CW_KRITM_M
Includes bibliographical references (p. [721]-744) and indexes.
[Part One] Business research strategies -- Research designs -- Planning a research project and formulating research questions -- Getting Started: Reviewing the literature and formulating research questions -- Ethics and politics in business research.
[Part Two] The nature of quantitative research -- Sampling -- Structured interviewing -- Self completion questionnaires -- Asking questions -- Structured observation -- Content analysis -- Secondary analysis and official statistics -- Quantitative data analysis -- Using SPSS for Windows.
[Part Three] The nature of qualitative research -- Ethnography and participant observation -- Interviewing in qualitative research -- Focus groups -- Language in qualitative research -- Documents as sources of data -- Qualitative data analysis --Computer-assisted qualitative data analysis: Using NVivo V7.
[Part Four] Breaking down the quantitative/qualitative divide -- Mixed methods research: combining quantitative and qualitative research -- E-research: using the Internet as object and method of data collection -- Writing up business research.
An adaptation of 'Social Research Methods' by Alan Bryman, this volume provides a comprehensive introduction to the area of business research methods. It gives students an assessment of the contexts within which different methods may be used and how they should be implemented.
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