International marketing strategy : analysis, development and implementation / Isobel Doole, Robin Lowe.
Material type: TextPublication details: London : Cengage Learning, c2008.Edition: 5th edDescription: xxiv, 462 p. : col. ill., maps ; 28 cm. ; pbkISBN:- 9781844807635
- 1844807630
- 9781844807635:
- 658.848
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General Lending | Carlow Campus Library General Lending | 658.848 (Browse shelf(Opens below)) | 1 | Available | 67563 | |
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Previous ed.: 2004.
CW828, CW838
Includes bibliographical references and index.
CW958
54.81