Marketing management : a cultural perspective / edited by Lisa Peñaloza, Nil Toulouse and Luca M. Visconti. edited by Lisa Penaloza, Nil Toulouse and Luca M. Visconti.

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Material type: Text

TextPublication details: Abingdon, Oxon ; New York : Routledge, 2012.Description: xxxviii, 540 p. : ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
General Lending	Carlow Campus Library General Lending	658.8 (Browse shelf(Opens below))	1	Available		69065

Formerly CIP. Uk

Includes bibliographical references and index.

42.56