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The future of men / Marian Salzman, Ira Matathia, and Ann O'Reilly.

By: Contributor(s): Material type: TextTextPublication details: New York ; Basingstoke : Palgrave Macmillan, 2005.Description: xi, 242 p. : ill. ; 25 cmISBN:
  • 9781403968821:
  • 1403968829 (alk. paper)
Subject(s): DDC classification:
  • 305.301
LOC classification:
  • .S325 2005
Online resources:
Contents:
The great gender shift -- Me Tarzan, you Jane : the biology of gender -- What is masculinity? -- Beyond metrosexualmania : the übersexual -- Man as king of the castle -- The tables turn for women -- Mass media, advertising & the modern man -- Real men and their real role models -- New rules for the mating game -- How are men handling the sea changes? -- Conclusion : M-ness : the bright future of men.
Review: "As a result of complex social, biological, and economic influences, men are a market in flux. In this eye-opening look at the factors shaping the new definition of man, the trio of future trend analysis show that being male is not what it used to be. "M-ness" means much more today than it ever has: it means power shifts and more freedom for men. And marketers, advertisers, and businesses across all industries - from automobiles to cosmetics - must understand the trends that are shaping the needs of their male consumers." "In this tour, the future of men identifies the many causes for the change to the male experience and places them in historical context. The authors show how the role of men has evolved and what it means for business and our culture. From the stay-at-home dad to the metrosexual to the new macho revival, the future of men will revolutionize how we define and reach the "new" male market."--BOOK JACKET.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Wexford Campus Library Wexford General Lending 305.301 (Browse shelf(Opens below)) 1 Available 69135

Includes bibliographical references and index.

The great gender shift -- Me Tarzan, you Jane : the biology of gender -- What is masculinity? -- Beyond metrosexualmania : the übersexual -- Man as king of the castle -- The tables turn for women -- Mass media, advertising & the modern man -- Real men and their real role models -- New rules for the mating game -- How are men handling the sea changes? -- Conclusion : M-ness : the bright future of men.

"As a result of complex social, biological, and economic influences, men are a market in flux. In this eye-opening look at the factors shaping the new definition of man, the trio of future trend analysis show that being male is not what it used to be. "M-ness" means much more today than it ever has: it means power shifts and more freedom for men. And marketers, advertisers, and businesses across all industries - from automobiles to cosmetics - must understand the trends that are shaping the needs of their male consumers." "In this tour, the future of men identifies the many causes for the change to the male experience and places them in historical context. The authors show how the role of men has evolved and what it means for business and our culture. From the stay-at-home dad to the metrosexual to the new macho revival, the future of men will revolutionize how we define and reach the "new" male market."--BOOK JACKET.

25.00

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