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Business research methods / Alan Bryman, Emma Bell.

By: Contributor(s): Material type: TextTextPublication details: Oxford ; New York : Oxford University Press, 2003.Description: xv, 608 p. : ill. ; 25 cm. ; pbkISBN:
  • 0199259380
  • 9780199259380
  • 9780199259380:
Subject(s): DDC classification:
  • 650.072
Online resources:
Contents:
Business research strategies -- Research designs -- The nature of quantitative research -- Sampling -- Structured interviewing -- Self-completion questionnaires -- Asking questions -- Structured observation -- Content analysis -- Secondary analysis and official statistics -- Quantitative data analysis -- Using SPSS for Windows -- The nature of qualitative research -- Ethnography and participant observation -- Interviewing in qualitative research -- Focus groups -- Language in qualitative research -- Documents as sources of data -- Qualitative data analysis -- Computer-assisted qualitative data analysis : using NVivo -- Breaking down the quantitative/qualitative divide -- Combining quantitative and qualitative research -- Using the Internet as object and method of data collection -- Writing up business research -- Ethics in business research -- Doing a research project.
Review: "The book gives students an assessment of the contexts within which different methods may be used and how they should be implemented. It covers both quantitative and qualitative research and assesses the significance of this distinction. In addition to giving a thorough introduction to the practice of business research, the book relates topics of research methods to wider issues within the business and management field."--BOOK JACKET.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Wexford Campus Library Wexford General Lending 650.072 (Browse shelf(Opens below)) 1 Checked out 27/08/2020 70014

Includes bibliographical references (p. [577]-596) and indexes.

Business research strategies -- Research designs -- The nature of quantitative research -- Sampling -- Structured interviewing -- Self-completion questionnaires -- Asking questions -- Structured observation -- Content analysis -- Secondary analysis and official statistics -- Quantitative data analysis -- Using SPSS for Windows -- The nature of qualitative research -- Ethnography and participant observation -- Interviewing in qualitative research -- Focus groups -- Language in qualitative research -- Documents as sources of data -- Qualitative data analysis -- Computer-assisted qualitative data analysis : using NVivo -- Breaking down the quantitative/qualitative divide -- Combining quantitative and qualitative research -- Using the Internet as object and method of data collection -- Writing up business research -- Ethics in business research -- Doing a research project.

"The book gives students an assessment of the contexts within which different methods may be used and how they should be implemented. It covers both quantitative and qualitative research and assesses the significance of this distinction. In addition to giving a thorough introduction to the practice of business research, the book relates topics of research methods to wider issues within the business and management field."--BOOK JACKET.

25.00

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