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Foundations of marketing / John Fahy and David Jobber.

By: Contributor(s): Material type: TextTextPublication details: London : McGraw-Hill Higher Education, c2012.Edition: 4th edDescription: xxiv, 359 p. : col. ill., col. ports. ; 27 cmISBN:
  • 9780077137014:
  • 0077137019
Subject(s): DDC classification:
  • 658.8
Online resources:
Contents:
The nature of marketing -- The global marketing environment -- Understanding customer behaviour -- Marketing research and information systems -- Marketing segmentation, targeting and positioning -- Brand and product management -- Services marketing management -- Pricing strategy -- Integrated marketing communications - part I: Mass communications techniques -- Integrated marketing communications - part II: Direct communications techniques -- Distribution management -- Marketing planning and strategy.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Carlow Campus Library General Lending 658.8 (Browse shelf(Opens below)) 1 Available 73816
General Lending Carlow Campus Library General Lending 658.8 (Browse shelf(Opens below)) 1 Available 73817
General Lending Carlow Campus Library General Lending 658.8 (Browse shelf(Opens below)) 1 Available 73818
General Lending Carlow Campus Library General Lending 658.8 (Browse shelf(Opens below)) 1 Available 73819
General Lending Wexford Campus Library Wexford General Lending 658.8 (Browse shelf(Opens below)) 0 Available 73449
General Lending Wexford Campus Library Wexford General Lending 658.8 (Browse shelf(Opens below)) 0 Available 73450
General Lending Wexford Campus Library Wexford General Lending 658.8 (Browse shelf(Opens below)) 0 Available 73451
General Lending Wexford Campus Library Wexford General Lending 658.8 (Browse shelf(Opens below)) 0 Available 69837
General Lending Wexford Campus Library Wexford General Lending 658.8 (Browse shelf(Opens below)) 0 Available 69838
General Lending Wexford Campus Library Wexford General Lending 658.8 (Browse shelf(Opens below)) 0 Available 69839
General Lending Wicklow Campus Library Wicklow County Campus Lending 658.8 (Browse shelf(Opens below)) Available 84129

CW806, CW906, CW916, CW936

CW006

CW018

CW037

CW_IAA

Includes bibliographical references and index.

The nature of marketing -- The global marketing environment -- Understanding customer behaviour -- Marketing research and information systems -- Marketing segmentation, targeting and positioning -- Brand and product management -- Services marketing management -- Pricing strategy -- Integrated marketing communications - part I: Mass communications techniques -- Integrated marketing communications - part II: Direct communications techniques -- Distribution management -- Marketing planning and strategy.

52.55

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