Foundations of marketing / John Fahy and David Jobber.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780077137014:
- 0077137019
- 658.8
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Lending | Carlow Campus Library General Lending | 658.8 (Browse shelf(Opens below)) | 1 | Available | 73816 | |
General Lending | Carlow Campus Library General Lending | 658.8 (Browse shelf(Opens below)) | 1 | Available | 73817 | |
General Lending | Carlow Campus Library General Lending | 658.8 (Browse shelf(Opens below)) | 1 | Available | 73818 | |
General Lending | Carlow Campus Library General Lending | 658.8 (Browse shelf(Opens below)) | 1 | Available | 73819 | |
General Lending | Wexford Campus Library Wexford General Lending | 658.8 (Browse shelf(Opens below)) | 0 | Available | 73449 | |
General Lending | Wexford Campus Library Wexford General Lending | 658.8 (Browse shelf(Opens below)) | 0 | Available | 73450 | |
General Lending | Wexford Campus Library Wexford General Lending | 658.8 (Browse shelf(Opens below)) | 0 | Available | 73451 | |
General Lending | Wexford Campus Library Wexford General Lending | 658.8 (Browse shelf(Opens below)) | 0 | Available | 69837 | |
General Lending | Wexford Campus Library Wexford General Lending | 658.8 (Browse shelf(Opens below)) | 0 | Available | 69838 | |
General Lending | Wexford Campus Library Wexford General Lending | 658.8 (Browse shelf(Opens below)) | 0 | Available | 69839 | |
General Lending | Wicklow Campus Library Wicklow County Campus Lending | 658.8 (Browse shelf(Opens below)) | Available | 84129 |
Browsing Wexford Campus Library shelves, Shelving location: Wexford General Lending Close shelf browser (Hides shelf browser)
CW806, CW906, CW916, CW936
CW006
CW018
CW037
CW_IAA
Includes bibliographical references and index.
The nature of marketing -- The global marketing environment -- Understanding customer behaviour -- Marketing research and information systems -- Marketing segmentation, targeting and positioning -- Brand and product management -- Services marketing management -- Pricing strategy -- Integrated marketing communications - part I: Mass communications techniques -- Integrated marketing communications - part II: Direct communications techniques -- Distribution management -- Marketing planning and strategy.
52.55