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Competitive success : how branding adds value / John A. Davis.

By: Material type: TextTextPublication details: Chichester, West Sussex, U.K. ; Hoboken, NJ : John Wiley, 2010.Description: xxiv, 397 p. : ill. ; 24 cm. ; pbkISBN:
  • 9780470998229 (pbk.)
  • 0470998229 (pbk.)
  • 9780470998229:
Subject(s): DDC classification:
  • 658.827
Online resources:
Contents:
Competitive success -- Brand value -- Brand portfolios and architecture -- The new brand building framework : destiny-distinction-culture-experiences (DDCE) -- Brand destiny -- Brand distinction -- Brand culture -- Overview of brand experiences -- Brand experiences : customers and solutions -- Brand experiences : marketing communications and environment -- Brand leadership : senior management, team, planning, mapping.
Holdings
Item type Current library Call number Status Date due Barcode
General Lending Wexford Campus Library Wexford General Lending 658.827 (Browse shelf(Opens below)) Available 69813
General Lending Wexford Campus Library Wexford General Lending 658.827 (Browse shelf(Opens below)) Available 69814

Includes bibliographical references and index.

Competitive success -- Brand value -- Brand portfolios and architecture -- The new brand building framework : destiny-distinction-culture-experiences (DDCE) -- Brand destiny -- Brand distinction -- Brand culture -- Overview of brand experiences -- Brand experiences : customers and solutions -- Brand experiences : marketing communications and environment -- Brand leadership : senior management, team, planning, mapping.

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