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The social media bible : tactics, tools, & strategies for business success / Lon Safko.

By: Material type: TextTextPublication details: Hoboken, N.J. : John Wiley & Sons, c2012.Edition: 3rd edDescription: xviii, 622 p. : ill. ; 25 cm. ; pbkISBN:
  • 1118269748 (pbk.)
  • 9781118269749 (pbk.)
  • 9781118283455 (ebk)
  • 9781118284780 (ebk)
  • 9781118287231 (ebk)
  • 9781118269749:
Subject(s): DDC classification:
  • 658.872
Online resources:
Contents:
Tactics and tools. What is social media -- Say hello to social networking -- It's not your father's e-mail -- The world of web pages -- The Internet forum -- The ubiquitous blog -- The wisdom of the wiki -- A picture is worth a thousand words (photo sharing) -- Talk about the podcast (audio create) -- Got audio? (audio sharing) -- Watch out for vlogs (video sharing) -- Thumbs up for microblogging -- Live from anywhere -- it's livecasting -- Virtual worlds-real impact -- Gaming the system: virtual gaming -- RSS-Really Simple Syndication made simple -- Spotlight on search (search engine optimization) -- Marketing yourself (search engine marketing) -- The formidable fourth screen (mobile) -- Let the conversation begin (interpersonal)
Strategy: the five steps to social media success. Analyze your existing media -- The social media trinity -- Integrate strategies -- Identify resources -- Implement and measurement.
Holdings
Item type Current library Call number Status Date due Barcode
General Lending Wexford Campus Library Wexford General Lending 658.872 (Browse shelf(Opens below)) Available 69821
General Lending Wexford Campus Library Wexford General Lending 658.872 (Browse shelf(Opens below)) Available 69822

Previous ed.: 2010.

Includes index.

CW018

Tactics and tools. What is social media -- Say hello to social networking -- It's not your father's e-mail -- The world of web pages -- The Internet forum -- The ubiquitous blog -- The wisdom of the wiki -- A picture is worth a thousand words (photo sharing) -- Talk about the podcast (audio create) -- Got audio? (audio sharing) -- Watch out for vlogs (video sharing) -- Thumbs up for microblogging -- Live from anywhere -- it's livecasting -- Virtual worlds-real impact -- Gaming the system: virtual gaming -- RSS-Really Simple Syndication made simple -- Spotlight on search (search engine optimization) -- Marketing yourself (search engine marketing) -- The formidable fourth screen (mobile) -- Let the conversation begin (interpersonal)

Strategy: the five steps to social media success. Analyze your existing media -- The social media trinity -- Integrate strategies -- Identify resources -- Implement and measurement.

25.65

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