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The marketer's handbook : reassessing marketing techniques for modern business / Laurie Young.

By: Material type: TextTextPublication details: Chichester, West Sussex, U.K : Wiley, 2011.Description: xix, 494 p. : ill. ; 25 cm. ; casedISBN:
  • 9780470746875 (hardback)
  • 9781119973522 (ebk)
  • 9781119978503 (ebk)
  • 9781119978510 (ebk)
  • 9780470746875:
Subject(s): DDC classification:
  • 658.8
Online resources:
Contents:
The Blind Men and an Elephant -- What's In and What's Not -- The Ratings -- Alphabetical Entries -- In Conclusion -- References.
Summary: "This book has the potential to be a bible for the modern marketer, a reference book that will sit on any marketer's desk or shelf"-- Provided by publisher.
Holdings
Item type Current library Call number Status Date due Barcode
General Lending Wexford Campus Library Wexford General Lending 658.8 (Browse shelf(Opens below)) Checked out 19/03/2019 70846
General Lending Wexford Campus Library Wexford General Lending 658.8 (Browse shelf(Opens below)) Available 70847

CW018

Includes bibliographical references(p. [469]-477) and index.

The Blind Men and an Elephant -- What's In and What's Not -- The Ratings -- Alphabetical Entries -- In Conclusion -- References.

"This book has the potential to be a bible for the modern marketer, a reference book that will sit on any marketer's desk or shelf"-- Provided by publisher.

51.82

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