The marketer's handbook : reassessing marketing techniques for modern business / Laurie Young.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780470746875 (hardback)
- 9781119973522 (ebk)
- 9781119978503 (ebk)
- 9781119978510 (ebk)
- 9780470746875:
- 658.8
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
General Lending | Wexford Campus Library Wexford General Lending | 658.8 (Browse shelf(Opens below)) | Checked out | 19/03/2019 | 70846 |
General Lending | Wexford Campus Library Wexford General Lending | 658.8 (Browse shelf(Opens below)) | Available | 70847 |
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CW018
Includes bibliographical references(p. [469]-477) and index.
The Blind Men and an Elephant -- What's In and What's Not -- The Ratings -- Alphabetical Entries -- In Conclusion -- References.
"This book has the potential to be a bible for the modern marketer, a reference book that will sit on any marketer's desk or shelf"-- Provided by publisher.
51.82