Arts marketing insights : the dynamics of building and retaining performing arts audiences / Joanne Scheff Bernstein ; foreword by Philip Kotler.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780787978440:
- 0787978442 (hbk.)
- 791.0698
- B47 2007
CW_BXPAM_M
IT Carlow ebook
Includes bibliographical references (p. 267-280) and index.
This title is downloadable from MyiLibrary.
Description based on print version record.