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Arts marketing insights : the dynamics of building and retaining performing arts audiences / Joanne Scheff Bernstein ; foreword by Philip Kotler.

By: Contributor(s): Material type: TextTextPublication details: San Francisco, Calif. : John Wiley & Sons ; Chichester : John Wiley [distributor], c2007.Edition: 1st edDescription: xx, 294 p. ; 24 cmISBN:
  • 9780787978440:
  • 0787978442 (hbk.)
Subject(s): Genre/Form: Additional physical formats: Print version:: No titleDDC classification:
  • 791.0698
LOC classification:
  • B47 2007
Online resources:
No physical items for this record

CW_BXPAM_M

IT Carlow ebook

Includes bibliographical references (p. 267-280) and index.

This title is downloadable from MyiLibrary.

Description based on print version record.

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