New vocabularies, old ideas : culture, Irishness and the advertising industry / Neil O'Boyle.
Material type:
TextSeries: Publication details: Bern : Peter Lang, c2011.Description: xiv, 217 p. ; 23 cm. ; pbkISBN: - 3039119788
- 9783039119783
- 9783039119783:
- 659.109417
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| General Lending | Carlow Campus Library General Lending | 659.109417 (Browse shelf(Opens below)) | 1 | Available | 66494 | |
| General Lending | Carlow Campus Library General Lending | 659.109417 (Browse shelf(Opens below)) | 1 | Available | 66495 |
Includes bibliographical references (p. [185]-208) and index.
The Irish advertising industry and internationalisation -- Advertising, Irishness and the nation brand -- The dodgy territory of Irishness -- Knowing what it means to be Irish -- The Smithwick's locals campaign.
45.44