How to start and run a commercial art gallery / Edward Winkleman.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 1581156642
- 9781581156645
- 708.0068
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Lending | Wexford Campus Library Wexford General Lending | 708.0068 (Browse shelf(Opens below)) | 1 | Available | 73692 | |
Reference | Wexford Campus Library Wexford Reference | 708.0068 (Browse shelf(Opens below)) | 1 | Not for loan | 73693 |
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CW098
Includes bibliographical references (p. 236) and index.
Introduction -- Acknowledgements -- Education : how to learn what you don't know before opening a commercial art gallery -- Identity : defining your program and other branding issues -- Business models and customary practices : the primary market -- The secondary market -- Start-up capital : how much you need and how to get it -- Writing a business plan -- Location and build-out issues -- Managing cash flow -- Logistics : crating, shipping, framing, photographing, managing, and insuring artwork -- Staffing and management practices -- Promotional efforts : publicity and advertising -- Getting expert advice and professional assistance -- Art fairs -- Artists : where to find them; how to keep them -- Collectors : where to find them; how to keep them -- Peerage : the art gallery community -- Appendix -- The standard art consignment agreement -- Regional art dealers associations -- Bibliography -- Index.
19.66