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How to start and run a commercial art gallery / Edward Winkleman.

By: Material type: TextTextPublication details: New York, NY : Allworth Press, c2009.Description: xii, 243 p. ; 23 cm. ; pbkISBN:
  • 1581156642
  • 9781581156645
Subject(s): DDC classification:
  • 708.0068
Online resources:
Contents:
Introduction -- Acknowledgements -- Education : how to learn what you don't know before opening a commercial art gallery -- Identity : defining your program and other branding issues -- Business models and customary practices : the primary market -- The secondary market -- Start-up capital : how much you need and how to get it -- Writing a business plan -- Location and build-out issues -- Managing cash flow -- Logistics : crating, shipping, framing, photographing, managing, and insuring artwork -- Staffing and management practices -- Promotional efforts : publicity and advertising -- Getting expert advice and professional assistance -- Art fairs -- Artists : where to find them; how to keep them -- Collectors : where to find them; how to keep them -- Peerage : the art gallery community -- Appendix -- The standard art consignment agreement -- Regional art dealers associations -- Bibliography -- Index.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Wexford Campus Library Wexford General Lending 708.0068 (Browse shelf(Opens below)) 1 Available 73692
Reference Wexford Campus Library Wexford Reference 708.0068 (Browse shelf(Opens below)) 1 Not for loan 73693

CW098

Includes bibliographical references (p. 236) and index.

Introduction -- Acknowledgements -- Education : how to learn what you don't know before opening a commercial art gallery -- Identity : defining your program and other branding issues -- Business models and customary practices : the primary market -- The secondary market -- Start-up capital : how much you need and how to get it -- Writing a business plan -- Location and build-out issues -- Managing cash flow -- Logistics : crating, shipping, framing, photographing, managing, and insuring artwork -- Staffing and management practices -- Promotional efforts : publicity and advertising -- Getting expert advice and professional assistance -- Art fairs -- Artists : where to find them; how to keep them -- Collectors : where to find them; how to keep them -- Peerage : the art gallery community -- Appendix -- The standard art consignment agreement -- Regional art dealers associations -- Bibliography -- Index.

19.66

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