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Behavioural science for marketing and business students / Joseph MacDonagh, Carol Linehan, Rebecca Weldridge.

By: Contributor(s): Material type: TextTextPublication details: Dublin : Gill & Macmillan, 2002.Edition: 2nd edDescription: 264 p. : ill. ; 24 cm. ; pbkISBN:
  • 071713380X
Subject(s): DDC classification:
  • 150
Contents:
Behavioural science -- Perception -- Learning and memory -- Motivation -- Attitudes -- Personality -- Groups -- Organisations and organisational behaviour -- Culture and society -- Trends in Irish social change.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Wexford Campus Library Wexford General Lending 150 (Browse shelf(Opens below)) 1 Available 74621

Previous ed. by Joseph MacDonagh and Rebecca Weldridge: 1994.

Includes bibliographical references and index.

Behavioural science -- Perception -- Learning and memory -- Motivation -- Attitudes -- Personality -- Groups -- Organisations and organisational behaviour -- Culture and society -- Trends in Irish social change.

21.99

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