Winning at new products : creating value through innovation / Robert G. Cooper.
Material type:
TextPublication details: New York : Basic Books, c2011.Edition: 4th edDescription: xv, 391 p. : ill. ; 24 cm. ; pbkISBN: - 0465025781 (pbk.)
- 9780465025787 (pbk.)
- 9780465025787:
- 658.575
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| General Lending | Carlow Campus Library General Lending | 658.575 (Browse shelf(Opens below)) | 1 | Available | 79575 | |
| General Lending | Carlow Campus Library General Lending | 658.575 (Browse shelf(Opens below)) | 1 | Available | 79576 | |
| General Lending | Carlow Campus Library General Lending | 658.575 (Browse shelf(Opens below)) | 1 | Available | 75063 | |
| General Lending | Carlow Campus Library General Lending | 658.575 (Browse shelf(Opens below)) | 1 | Available | 75064 | |
| Short Loan Collection | Carlow Campus Library Short Loan Collection | 658.575 (Browse shelf(Opens below)) | 1 | Available | 75065 |
CW838
Includes bibliographical references and index.
The innovation challenge -- Why new products win -- Drivers of success - why the best innovators excel -- The Stage-Gate idea to launch system -- Next generation Stage-Gate - how companies have evolved and accelerated the system -- Discovery - the quest for breakthrough ideas -- The front-end work - from discovery to development -- Picking the winners - investing in the right projects -- Making the gates work - gates with teeth -- Development, testing and launch -- Implementing Stage-Gate in your business.
26.30