Pathways to public relations : histories of practice and profession / edited by Burton St. John III, Margot Opdycke Lamme and Jacquie L'Etang.
Material type:
TextSeries: Publisher: Abingdon, Oxon ; New York : Routledge, 2014Description: xxxviii, 354 pages ; 24 cm. ; casedISBN: - 0415660351
- 9780415660358
- 9780415660358:
- 659.2
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| General Lending | Carlow Campus Library General Lending | 659.2 (Browse shelf(Opens below)) | 1 | Checked out | 27/11/2014 | 75181 |
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CW808
Includes bibliographical references and index.
[Part I: Public Relations History and Faith] The Strategic Heart: The Nearly Mutual Embrace of Religion and Public / Robert Brown -- State and Church as Public Relations History in Ireland, 1922-2011 / Francis Xavier Carty -- The Public Relations and Artful Devotion of Hildegard Von Bingen / Cylor Spaulding and Melissa D. Dodd -- An Alternative View of Social Responsibility: The Ancient and Global Footprint of Caritas and Public Relations / Donn James Tilson.
[Part II: Public Relations History and Politics/Government] The Coercion of Consent: The Manipulative Potential of FBI Public Relations During the J. Edgar Hoover Era / Matthew Cecil -- Forgotten Roots of International Public Relations: Attempts of Germany, Great Britain, Czechoslovakia, and Poland to Influence the United States during World War I / Michael Kunczik -- Government is Different: A History of Public Relations in American Public Administration / Mordecai Lee -- Building Certainty in Uncertain Times: The Construction of Communication by Early Medieval Polities / Simon Moore -- I, Claudius the Idiot: Lessons to be Learned from Reputation Management in Ancient Rome / Christian Schnee -- The Utilization of Public Relations to Avoid Imperialism During the Beginning of Thailand's Transition to Modernization (1851-1868) / Napawan Tantivejakul.
[Part III: Public Relations History and Reform] Between International and Domestic Public Relations: Cultural Diplomacy and Race in the 1949 ATMA "Round-the-World Tour" / Ferdinando Fasce -- Shell Oil as a Window into the Development of Public Relations in Nigeria: From Information Management to Social Accountability / Ismail Adegboyega Ibraheem, Abigail Odozi Ogwezzy-Ndisika, and Tunde Akanni -- The Intersection of Public Relations and Activism: A Multinational Look at Suffrage Movements / Diana Knott Martinelli) -- Ubuntu, Professionalism, Activism, and the Rise of Public Relations in Uganda / Barbra Natifu and Amos Zikusooka -- Sarah Josepha Hale, Editor/Advocate / Erika J. Pribanic-Smith.
[Part IV: Public Relations History and the Profession] The Historical Development of Public Relations in Turkey: The Rise of a Profession in Times of Social Transformation / A. Banu Bıçakçı and Pelin Hürmeriç -- An Agent of Change: Public Relations in Early-20th Century Australia / Robert Crawford and Jim Macnamara -- The "New Technique": Public Relations, Propaganda, and the American Public, 1920-1925 / Margot Opdycke Lamme -- Arthur Page and the Professionalization of Public Relations / Karen Miller Russell -- The Good Reason of Public Relations: PR News and the Selling of a Field / Burton St. John III -- Defining Public in Public Relations: How the 1920s Debate over Public Opinion Influenced Early Philosophies of Public Relations / Kevin Stoker.
104.69