The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott.

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Material type: Text

TextPublisher: Hoboken, New Jersey : John Wiley & Sons, Inc. [2013]Edition: Fourth editionDescription: xxiii, 439 pages ; 23 cmISBN:

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Includes index.

CW819

IT Carlow ebook

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Also issued online.

Description based on print version record.