Webs of influence : the psychology of online persuasion : the secret strategies that make us click / Nathalie Nahai.
Material type:
TextPublication details: Harlow : Pearson Business, 2012.Description: xiv, 271 p. : ill. (chiefly col) ; 24 cmISBN: - 9780273772958:
- 0273772953
- 658.872
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| General Lending | Carlow Campus Library General Lending | 658.872 (Browse shelf(Opens below)) | 1 | Available | 76915 | |
| General Lending | Wexford Campus Library Wexford General Lending | 658.872 (Browse shelf(Opens below)) | 1 | Checked out | 13/12/2019 | 81233 |
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CW018
CW819
Includes bibliographical references and index.
[Part 1: Know who you're targeting] The human brain -- The psychology of decision-making -- Who's online and why? -- Who are you targeting? --Cultural quirks -- Individual differences.
[Part 2: Communicate persuasively] Basic principles -- Your website -- Your images -- Your videos -- Your colours -- Your social media.
[Part 3: Sell with integrity] Influence: an introduction -- Principles of online influence -- Building reputational capital -- Increase your sales -- Pricing and value -- The 'behaviour chain' -- Risk, trust and privacy.
Also issued online.
19.50